28 January 2022

Let’s face it, the idea of rebranding items, especially in photography, is nothing new. Kodak, Fuji, and Agfa have sold their films to resellers, even putting them in custom cartridges and boxes. Even some camera manufacturers build more cameras for other companies and sell under those names than under their name. And today, the trend continues, with Agfa still making films but as a contract manufacturer with names like Rollei under Maco Direct selling their product, or Fomapan producing films stocks for Kosmo Foto, New Classics, and Lomography. Plus, ORWO provides the sweet motion picture film for Lomography and our friends at Cinestill and theirRead More →